★★★★★ 4.7 / 5 Excellent (3,457 reviews)

Serena | Flowing Button-Front Maxi Dress

£150.00 £44.95 Save 70%
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REVIVAL SALE:
Due to the high order volume, our stock is very limited...
If you are still able to press the 'Add to Cart' button, there's still some stock left!

Serena Maxi Dress — Effortless Elegance in Every Step

The Serena Maxi Dress is designed for women who want refined style without effort.
Its lightweight feel, flattering waist, and flowing skirt create an elegant silhouette that moves beautifully with you — from everyday moments to special occasions.

 Why Women Love the Serena

  • Lightweight & breathable — soft on the skin and perfect for warm days

  • Flattering fit — gently defines the waist without feeling restrictive

  • Flowing maxi length — elegant movement with every step

  • Button-front design — timeless and versatile styling

  • Long sleeves with ease — graceful coverage with all-day comfort

 Fit & Details

  • True to size

  • Length: ankle-length

  • Not see-through

  • Soft structured fabric with minimal wrinkling

 Between sizes? We recommend sizing up for a more relaxed fit.

 Perfect For

✔ Everyday elegance
✔ Dinners, gatherings & events
✔ Casual with sandals, elevated with heels

We offer a 30-day money-back or exchange guarantee if you are not satisfied with your order for any reason.

Fast UK delivery with free shipping and tracked dispatch.

What do our customers say?

★★★★★

The quality surprised me in a good way. It feels soft, fits really nicely, and the design is gorgeous.

Claire W.
1 day ago
★★★★★

The package arrived in perfect condition and looked very neat. Opening it felt like a little gift, and the item inside was gorgeous.

Katy M.
3 hours ago
★★★★★

Such a cheerful and comfortable top! The fabric feels light and breathable, and the fit is really flattering. I’ve already had so many compliments wearing it.

Elizabeth R.
1 Hour Ago
★★★★★

This dress is even better than I expected. It’s incredibly comfortable, flattering to wear, and looks effortlessly elegant.

Adeline S.
Yesterday
★★★★★

I’m really happy with my blouse from Holloway York. The fabric feels soft and high quality, and it fits beautifully without being too tight. It’s comfortable enough to wear all day, but still looks stylish and put-together.

Laura T.
2 days ago

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Created With Love

Holloway York is the result of years of building something meaningful together as sisters. After a difficult season, we have introduced our Revival Sale in the hope of continuing what we have started. Your support truly makes a difference.

FAQs

Your order will reach you within the expected delivery window, and you can follow it from dispatch to doorstep.

Yes, of course. You have 30 days to return or exchange your purchased item. Simply fill in the return form available on our website and we will process your request promptly. We offer a smooth and hassle free refund or exchange service.

You can contact us at info@holloway-york.com and we usually reply within one hour.

Our customer service is available at the following times:


Monday to Friday: 09:00 to 17:00
Saturday: 10:00 to 17:00
Sunday: Closed

We are very sorry if something went wrong! Please contact us within 7 days of receiving your order. Our customer service team will resolve the issue and send you a free replacement or refund your money.

Each product has a size chart. If you have any questions, please contact us: we will be happy to help you find the perfect size.